Some sellers are terrible! Yes, extremely awful. And you know what? Some of them are your competitors. Nevertheless, regardless of how terrible they are, they are making more sales – more than you! Quite shocking, huh? I know it would. But could it be that they understand the secrets of social media marketing? Let’s find out!
Fine, though, you might be better, in fact, far better than they are. Still, with your level of hard-work, your sales dwindle and your return on investment is experiencing a shipwreck, but looking at your competitors, you see them getting more orders, thus, making more sales than you.
If you’ve experienced this, as an intelligent marketer, you’d desire to know what they are doing right and what you are doing wrong. Rather than dwelling on the problem, focus on the solution, and one of the solutions is understanding the secrets of social media marketing. That is precisely what your terrible competitors are getting right!
A long time ago, as an enthusiast of social media marketing, I do think what perfect social media marketing means is hopping into every social media platform, spewing links to my products and services like a gorilla inspired by the 1950’s Spiderman movies. But after months of no substantial results, then I realized that this impulsive and omnipresent idea is not the best. It is counterproductive and a surefire way to marketing failure. So what helped?
I had to learn these three hot and stunning secrets of social media marketing, and implementing them into my business strategy, I was impressed! This article wouldn’t bore you with a long list of rules. Of course, there are many secrets, but these are one of the best three any marketer with profit maximization in mind wouldn’t want to toil with.
3 Stunning Secrets of Social Media Marketing
1. Secrets of Social Media Marketing One:
Research Carefully And Know Your Target Audience
Marketing, concerning your target audience is one of the most critical practices in social media marketing. Note that your priority is optimization. Marketers call it “minimum cost, maximum profit.”
What to do:
Search for large social media groups and communities. This includes some communities with millions of members along with Facebook groups that are majorly dominated by your target audience.
A simplified Explanation of what target audience means: Let’s assume that you are a producer of winter coats for men. The two factors under consideration before marketing this product on social media are:
This implies that you are on the hunt for men that are living in a geographical location characterized by winter and several other wintry factors.
If you are running a Facebook marketing campaign, which group will make sense to market your products? “Truck drivers in Ghana” or “Truck drivers in Canada?” You would agree with me that the latter will fit best. Why?
That is where you can find your target audience. Although men mainly dominate these two groups, Canada undergoes winter while winter doesn’t exist in Ghana; that’s marketing wisdom!
In this example, the marketing strategy that will surely yield result is focusing on the possible target audience. This is a surefire way to make sales. Follow the social migration of your potential buyers. Go where your potential clients are going.
2. Secrets of Social Media Marketing Two:
Build And Have a Very Strong Social Media Presence
You can’t open a social media account of which you hardly come online and expect it to be your sales boomer. Never! If your marketing account is Twitter or Instagram, you need a whale of followers; you must have access to a lot of people. How?
How to do it
- Don’t be that annoying person that is only online to promote.
- When you aren’t promoting your products, be hospitable, comment frequently to people’s posts, give likes, and share others’ posts.
- Your content should not only be about promotions
- Create engaging and informative posts that will connect people with your brand name.
- Don’t make promotion your only activity on social media.
3. Secrets of Social Media Marketing Three:
Plan Your Content Well And Post Them Accordingly
Do you think that efficient marketing can be fueled by very random, impulsive, and spontaneous posts? Before becoming a skilled social media marketing expert, my inefficient marketing strategy was characterized by this ugly trait. What you need are plan and investment. Investment? Yes, you heard me right. So what can you do?
What to do
- You need to invest your time and copywriting skills.
- You need to create a spreadsheet every month that schedules your posts.
- All post should be well thought out and super tailored to address the needs of your target audience!
Just like everyone will want to stay healthy, every marketer wants a healthy business. If you apply these three secrets of social media marketing to your marketing strategy, at least for a start, you will experience huge sales and yes, coupled with your hard work; your marketing strategy can now make you rake in more money and have more return on investment.
After applying these, you might wish to search for other secrets of the social media marketing that would work hand in hand with these basic ones.